Quantification of print, radio and television exposure among previous blood donors in Kenya: an opportunity for encouraging repeat donation in a resource‐limited setting?
Identifieur interne : 000977 ( Main/Exploration ); précédent : 000976; suivant : 000978Quantification of print, radio and television exposure among previous blood donors in Kenya: an opportunity for encouraging repeat donation in a resource‐limited setting?
Auteurs : S. V. Basavaraju [États-Unis] ; J. Mwangi [Kenya] ; T. A. Kellogg [États-Unis] ; L. Odawo [Kenya] ; L. H. Marum [États-Unis]Source :
- Vox Sanguinis [ 0042-9007 ] ; 2010-10.
Descripteurs français
- Wicri :
- geographic : Kenya.
- topic : Transfusion sanguine, Don, Santé publique.
English descriptors
- KwdEn :
- Blood donation, Blood donations, Blood donors, Blood services, Blood transfusion, Blood transfusion service, Blood units, Demographic characteristics, Disease control, Donation, Donor, Education level, Global aids program, Government works, High exposure, Higher exposure, International society, Kenya, Kenya aids indicator survey, Media campaigns, Media type, Multivariate models, Nbts, Newspaper circulations, Previous blood donors, Previous donors, Print media, Public health, Radio receivers, Replacement donors, Sanguinis, Second middle, Standardized wealth index, Television exposure, Television media, Transfusion, Value aorb, Voluntary donors, Volunteer donors, Wealthier households.
- Teeft :
- Blood donation, Blood donations, Blood donors, Blood services, Blood transfusion, Blood transfusion service, Blood units, Demographic characteristics, Disease control, Donation, Donor, Education level, Global aids program, Government works, High exposure, Higher exposure, International society, Kenya, Kenya aids indicator survey, Media campaigns, Media type, Multivariate models, Nbts, Newspaper circulations, Previous blood donors, Previous donors, Print media, Public health, Radio receivers, Replacement donors, Sanguinis, Second middle, Standardized wealth index, Television exposure, Television media, Transfusion, Value aorb, Voluntary donors, Volunteer donors, Wealthier households.
Abstract
Blood services in sub‐Saharan Africa experience blood shortages and low retention of voluntary, non‐remunerated donors. To boost collections by encouraging repeat donations, the Kenya National Blood Transfusion Service is exploring the likelihood of reaching previous donors through targeted print, radio and television advertising. We analysed data from a national AIDS Indicator Survey to determine whether previous donors have significant exposure to media. Respondents reporting history of blood donation had significantly higher exposure to print, radio and television media than those without history of blood donation. Targeted media campaigns encouraging repeat donation are likely to reach previous donors even in resource‐limited settings.
Url:
DOI: 10.1111/j.1423-0410.2010.01369.x
Affiliations:
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To boost collections by encouraging repeat donations, the Kenya National Blood Transfusion Service is exploring the likelihood of reaching previous donors through targeted print, radio and television advertising. We analysed data from a national AIDS Indicator Survey to determine whether previous donors have significant exposure to media. Respondents reporting history of blood donation had significantly higher exposure to print, radio and television media than those without history of blood donation. Targeted media campaigns encouraging repeat donation are likely to reach previous donors even in resource‐limited settings.</div></front></TEI><affiliations><list><country><li>Kenya</li><li>États-Unis</li></country></list><tree><country name="États-Unis"><noRegion><name sortKey="Basavaraju, S V" sort="Basavaraju, S V" uniqKey="Basavaraju S" first="S. V." last="Basavaraju">S. V. Basavaraju</name></noRegion><name sortKey="Basavaraju, S V" sort="Basavaraju, S V" uniqKey="Basavaraju S" first="S. V." last="Basavaraju">S. V. Basavaraju</name><name sortKey="Kellogg, T A" sort="Kellogg, T A" uniqKey="Kellogg T" first="T. A." last="Kellogg">T. A. Kellogg</name><name sortKey="Marum, L H" sort="Marum, L H" uniqKey="Marum L" first="L. H." last="Marum">L. H. Marum</name></country><country name="Kenya"><noRegion><name sortKey="Mwangi, J" sort="Mwangi, J" uniqKey="Mwangi J" first="J." last="Mwangi">J. Mwangi</name></noRegion><name sortKey="Odawo, L" sort="Odawo, L" uniqKey="Odawo L" first="L." last="Odawo">L. Odawo</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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